Oaxacan Mezcal in the Global Craft Economy

Ronda l. Brulotte

Thursday, October 07, 2021 | 03:00 pm



This presentation explores Oaxacan mezcal as a newcomer to the global market. Not only is mezcal Oaxaca’s fastest-growing rural industry, it connects the region to an emergent network of producers, brokers, and consumers across the U.S.- Mexico border and beyond. Mezcal may be joining more well-known foods of Mexican origin commonplace in U.S. markets (corn, chile, chocolate), but its popularity is distinctly tied to the creation of a new class of global food consumers who prize mezcal as craft within the artisanal food movement; at the same time, its growing popularity is spurring questions
about the sustainability of the industry.

Ronda L. Brulotte is Associate Professor in the Department of Geography and Environmental Studies, Director of Latin American Studies (LAS), and Associate Director for Academic Programs in the Latin American and Iberian Institute (LAII) at UNM. Dr. Brulotte's research focuses on food systems, tourism geography, critical heritage studies, commodities and materialism, and transnational indigeneity. As Associate Director for Academic Programs at LAII, she oversees the Latin American Studies undergraduate and graduate program, including serving as Chair of the Interdisciplinary Committee on Latin American Studies, the faculty governance body for LAS.


This lecture is free and open to the public. Individuals of all abilities are encouraged to attend LAII-sponsored events. If you are a person with a disability who requires a reasonable accommodation in order to participate in one of our events, please visit laii.unm.edu/events/accessibility.html. You can find more information on available accommodations on the UNM Accessibility Resource Center website. For more information, visit laii.unm.edu or contact laiioutreach@unm.edu